He is Professor of Translation Studies at Shenzhen University. He is a specialist member of the Translators Association of China, an executive director of the Chinese Classics Bilinguals’ Association and a research project reviewer for the National Social Science Fund of China. He obtained his MA degree from Hunan University and his MBA degree from University of Science and Technology of China respectively. His academic interests are in yi-translatology and advertising translation studies. He is author of 3 monographs including Yi-Translatology and Advertising Translation Studies from the Cultural Perspective. He has published over 50 academic papers with prestigious journals such as Studies of Zhouyi, Chinese Translators Journal and Translation Quarterly. He has been teaching Chinese Intellectual History of Translation, Advertising Translation Studies, English for International Trade, College English, etc. He is the founder of yi-translatology and is now devoted to the construction of yi-translatological aesthetics.
